This particular client had never made more than $8K in its 30 year history. Then we produced the event and they made $68K! We moved the event from a ballroom to a barn; built a vineyard guests walked through to enter the event, had five unique food and wine stations representing five countries with music and décor to depict each country. We had an authentic grape stomp competition that attracted 40 teams in its first year. Instead of a silent auction, we created an open air market…inexpensive gift items were donated; people bought everything cash and carry. Amazing what a fun event can do to the bottom line!!