Family Polo Day is a non-profit fundraiser for scholarships to a prestigious private school (The Colorado Springs School). They wanted to broaden their attendance base. Normally, the only people who came were parents of students at the school and they wanted the whole city to come. We did an aggressive media campaign including newspaper, magazines, e-blasts, billboards & more. We had over 800 guests at the event and at least 300 were new to the event and not affiliated with the school. The event itself included a live polo match, food stations, bars, a huge kids area with rides and games, a live band, and lots of fun! Lesson learned: Marketing your event is extremely important! Don’t be afraid to marketing through your local media.
Archive for the ‘Non Profit’ Category
This event we produced for the Pikes Peak Partnership, who provides resources to people with mental, physical and cognitive disabilities. It was their annual fundraiser that had bad attendance and no press. Their Executive Director went to a Forté Events produced event & asked for our help. We moved the venue from a hotel ballroom to the Pro Rodeo Hall of Fame (obvious fit for the theme & a lot less décor needed!) We kept the name ‘Denim & Diamonds’ and really played up the diamonds aspect. All guests went to a guarded room with a table of diamonds on it. Three were real diamonds, the rest cubic zirconium. Each guest picked out a diamond that was put into a numbered & branded jewelry bag. Local jewelers were onsite and verified the actual diamonds and the three winners were announced during the program.
We also provided a ton of activities at the event: western themed food stations, a live country band, line dancing lessons, an arm wrestling contest, bungee bull competition, live rope tricks & lessons, ‘diamond dusting’ face painting for adults and a photo booth with Denver Broncos players. There truly was something for everyone! The press responded to the event and helped us promote the fact that you could win a real diamond by supporting this great cause. A local country radio station even did a remote broadcast from the event. The end result was a doubled attendance from the year before (& a lot more money raised!)
Lesson to take from this: find a press-worthy aspect of your event to help get people in the door!
A nonprofit came to us wanting to start a repeatable event to help raise money. But they had a few issues to overcome:
- Their nonprofit provided something that people don’t particularly like to talk about: bereavement services for those affected by pregnancy and infant loss.
- The majority of their donors were women.
Their goals were go get more men involved, attract more potential donors regardless of their mission and to create and event that could be repeated.
Our solution was to do something totally unrelated to their cause: a movie premiere. Knowing men tend to give more at events, we chose the new Batman movie whose audience will be heavily male. Making the event a red-carpet style movie premiere we knew that this would be a date night event where people could go out & have fun, and then in the process support a great charity.
By producing a movie premiere, we knew we could repeat this event with different movies, and depending on the film could attract a different demographic, increasing the nonprofit’s database. It will be mostly fun, but we’ll also talk about the nonprofit before the movie starts and guests will get more information in their giveaway bags.
By doing this premiere we’re looking at nonprofit events in a new way. All fundraisers don’t necessarily need to be driven by a gala-type theme! Sometimes you need to come up with something unrelated to the nonprofit’s mission.
This particular client had never made more than $8K in its 30 year history. Then we produced the event and they made $68K! We moved the event from a ballroom to a barn; built a vineyard guests walked through to enter the event, had five unique food and wine stations representing five countries with music and décor to depict each country. We had an authentic grape stomp competition that attracted 40 teams in its first year. Instead of a silent auction, we created an open air market…inexpensive gift items were donated; people bought everything cash and carry. Amazing what a fun event can do to the bottom line!!