Family Polo Day is a non-profit fundraiser for scholarships to a prestigious private school (The Colorado Springs School). They wanted to broaden their attendance base. Normally, the only people who came were parents of students at the school and they wanted the whole city to come. We did an aggressive media campaign including newspaper, magazines, e-blasts, billboards & more. We had over 800 guests at the event and at least 300 were new to the event and not affiliated with the school. The event itself included a live polo match, food stations, bars, a huge kids area with rides and games, a live band, and lots of fun! Lesson learned: Marketing your event is extremely important! Don’t be afraid to marketing through your local media.
Posts tagged ‘fundraising ideas’