Tree Tops Are Glistening at Forté Events
by Amanda Lindgren
Christmas is a holiday we cherish very deeply at Forté Events and every year we try to do something different. Normally, we would spend a full week bustling and primping the house with lights and garland galore. This year, we decided to pass on the fun (and at times, frustrating) task to the professionals.
Within one weekend, Ann Baldrica and Lindy Glover had not only made the house festive, but brought us peace and relaxation. We were put at ease the moment this duo walked in the door! We couldn’t be more pleased and appreciative of their talents!
We absolutely adore themed trees, as they not only showcase our favorite ornaments and colors but also provide structure to a holiday that can be as eclectic as Christmas. We originally bought this tree at one of our events, Festival of the Trees. Since then, we have modified it every year to reflect on our change as people and as a company. This year the theme was green and gold. Not only was our tree decked out in these colors, but they also tied into other elements such as floral and greenery throughout the front room and into the other rooms.
Oh Christmas Tree!
Don’t have enough space for a Christmas tree? Have little kids or pets? Hang your tree from the ceiling! We love this unique spin on the traditional Christmas tree. Not only do we love the creativity this tree inspires but we also love how it ties in this room’s theme colors of orange and silver.
Those sounds are not only coming from the fireplace! The warm and vibrant orange elements mixed with the cool, silver pieces, really fit nicely for the downstairs. Splashes of color not only pop but also draw attention to different aspects of the room. Like shown below, ornaments don’t have to be used just for the traditional Christmas tree. Here, they are used surrounding candles and other décor.
Family Polo Day is a non-profit fundraiser for scholarships to a prestigious private school (The Colorado Springs School). They wanted to broaden their attendance base. Normally, the only people who came were parents of students at the school and they wanted the whole city to come. We did an aggressive media campaign including newspaper, magazines, e-blasts, billboards & more. We had over 800 guests at the event and at least 300 were new to the event and not affiliated with the school. The event itself included a live polo match, food stations, bars, a huge kids area with rides and games, a live band, and lots of fun! Lesson learned: Marketing your event is extremely important! Don’t be afraid to marketing through your local media.
This event we produced for the Pikes Peak Partnership, who provides resources to people with mental, physical and cognitive disabilities. It was their annual fundraiser that had bad attendance and no press. Their Executive Director went to a Forté Events produced event & asked for our help. We moved the venue from a hotel ballroom to the Pro Rodeo Hall of Fame (obvious fit for the theme & a lot less décor needed!) We kept the name ‘Denim & Diamonds’ and really played up the diamonds aspect. All guests went to a guarded room with a table of diamonds on it. Three were real diamonds, the rest cubic zirconium. Each guest picked out a diamond that was put into a numbered & branded jewelry bag. Local jewelers were onsite and verified the actual diamonds and the three winners were announced during the program.
We also provided a ton of activities at the event: western themed food stations, a live country band, line dancing lessons, an arm wrestling contest, bungee bull competition, live rope tricks & lessons, ‘diamond dusting’ face painting for adults and a photo booth with Denver Broncos players. There truly was something for everyone! The press responded to the event and helped us promote the fact that you could win a real diamond by supporting this great cause. A local country radio station even did a remote broadcast from the event. The end result was a doubled attendance from the year before (& a lot more money raised!)
Lesson to take from this: find a press-worthy aspect of your event to help get people in the door!
Click here for a full set of photos from this event.